Experiences in Puglia

Wine experience in Altamura: the history of wine and tasting in the historic centre

Among ancient tools, farming tales and tastings in the heart of the city

Descend into the historic rooms of Cantina Frrud and experience a journey back in time through wine culture and the flavours of the Alta Murgia.

Cantina Frrud
Territory and surroundings of Hotel San Nicola
Available all year round, exclusively by reservation.

The programme of the visit to the Wine Museum

  • Arrival at Cantina Frrud
  • Welcome of the participants
  • Introduction to the history of the winery
  • Tour of the historic rooms
  • Observation of the old farming tools
  • Account of traditional winemaking
  • Explanation of pressing and preservation techniques
  • Presentation of the selected wines
  • Guided tasting
  • Pairing with local products
  • Opportunity to purchase wines or products

What the experience may include

  • Guided tour of the Wine Museum
  • Account of Altamura's winemaking history
  • Access to the winery rooms
  • Wine tasting
  • Local cheeses
  • Cured meats, where included
  • Bread, focaccia or bakery products
  • Water
  • Assistance during the tasting

Additional Information

  • Approximate duration: from 1 hour to 1 hour and 30 minutes
  • Price: to be requested directly from the winery
  • Experience available by reservation
  • Minimum and maximum number to be confirmed
  • The composition of the tasting may change
  • The winery is located in the old town of Altamura
  • The route may include stairs and underground spaces
  • Mobility requirements must be communicated in advance
  • The experience may not be suitable for those who suffer from claustrophobia
  • The alcohol tasting is reserved for adults
  • For minors an alternative arrangement must be agreed
  • Allergies and intolerances must be communicated
  • Additional purchases are not included
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